ikas product SEO: a step-by-step guide

When you create a product in ikas, the page title and address are generated from the product name. That saves time, but it has a cost: unless you've edited the field since, the title your product sends to search results is just its name. “Luna Mug” is a fine name inside your store; to someone searching Google for a mug, it says nothing. This guide covers where each SEO field sits on the ikas product screen, what to write in each one and how to cope with hundreds of products.

Category pages are a separate job, covered in the ikas category SEO guide. This one is only about product pages.

Where are an ikas product's SEO fields?

According to ikas's help page, a product's SEO fields are under Ürünler → Ürünler → product detail page → SEO (Products → Products → product detail page → SEO) (ikas: SEO fields). On the product edit screen, Slug, Sayfa Başlığı (Page title) and Açıklama (Description) sit in that section. The product's main copy is the Açıklama field in the Ürün Detayı (Product details) section. Both fields are called Açıklama, which causes mix-ups: the one in the SEO section is the meta description, the one in Product details is the page's copy.

ikas products have no meta keywords field. Don't worry about it: the fields that do the work in search are the title, the meta description and the product description.

1. Page title: more than a copy of the product name

ikas fills in the page title from the product name automatically (ikas: SEO fields). A product name works in your store's listings but usually falls short in search: it doesn't say what type of product it is, what sets it apart or what brand it is. Start the title with the phrase a searcher would type and put your store name at the end if there's room. ikas recommends keeping the title under about 580 pixels in desktop Google results, which usually works out to 55–60 characters. Patterns and examples are in the SEO title guide.

• Give every product its own title; ikas also recommends a unique title for every page.
• Variants share one title: in ikas's standard variant setup, the description and SEO fields are shared by all variants (ikas: product groups). So don't put one variant's color or size in the title. If you want each color to have its own page and title, look at ikas's Product Groups feature, which ikas offers only on certain plans.
• Keep prices, discounts and “free shipping” out of the title; when they change, the old information lingers in search results.

2. Meta description: two sentences that earn the click

The Açıklama field in the SEO section is the summary that can appear under the title in search results. Its job is to tell the searcher this page is what they're looking for: what the product is, what sets it apart, how it helps, then a short call to action. ikas recommends staying under about 920 pixels on desktop, which usually means 140–160 characters. See the meta description guide for templates. Here's how the mug above might look in search results:

The features in this example (hand-shaped, glazed, 350 ml, dishwasher safe) are only an illustration; for your own product, use only what's on the product card.

3. Slug: get the address right once

ikas also generates the slug from the title automatically, converting Turkish characters to plain Latin ones (ikas: SEO fields). In ikas, a product's address comes right after the domain: mystore.com/luna-ceramic-mug. On a new product, check that the slug is short and readable; leave out stock codes, dates and temporary words like “new” or “sale”.

Don't change the slug of a live product: links, shares and ads pointing to the old address stop working. If you have to, add a redirect from the old slug to the new one in ikas under Satış Kanalları → your sales channel → SEO ve Alan Adı → Yönlendirmeleri Düzenle (Sales channels → your channel → SEO and domain → Edit redirects); for a permanent (301) redirect, leave the 302 switch off (ikas: redirects).

4. Product description: don't paste the supplier's text

The Açıklama field in Product details is the page's main copy, and variants share it too. Using the supplier's text as is means sharing the same copy with every store that sells the product. Google asks whether content does more than copy or rewrite its source and adds real value (Google: helpful content). Use the supplier's text as a source of facts and write copy that explains the product to your own customers. This structure suits most products:

1. An opening paragraph: what the product is, who it's for and what need it meets.
2. Key features: a list of 3–6 points, covering only features the product really has.
3. A short close: use, care or compatibility details; this is also where the differences between variants (color, size) can go.

At least 120 words is a good minimum, and 150–250 words is enough for most products. ikas's description field is a rich-text field that can hold headings, tables and media: keep the size chart in a table rather than copying its rows into the copy. Don't guess at sizes, materials or contents; write what's on the product card. For more on the writing itself, see the product description guide.

Pre-publish checklist

• The page title isn't a copy of the product name; the product type and distinguishing feature come first.
• The title is 50–60 characters and the meta description 140–160; neither is cut off in search results.
• The title and meta description fit every variant, not just one color or size.
• The slug is short and readable; on a live product it hasn't changed, or a 301 redirect has been added.
• Every size and material in the description matches the product card.
• The description is at least 120 words and isn't a copy of another product's or the supplier's text.
• Changing details such as prices, campaigns and delivery times are kept out of the title and meta description.

For hundreds of products: connect ikas to Roigo

ikas lets you export products as Excel or CSV, edit the SEO fields in bulk and import them back (ikas: SEO fields), but you still write every text yourself. Roigo connects directly to your ikas store, and Roigo AI prepares the first drafts from each product's own data:

1. In the ikas admin, go to Uygulamalar → Uygulamalarım → Diğer → Özel Uygulama Oluştur (Apps → My apps → Other → Create private app) and name it Roigo.
2. Select read and write access for Ürünler (Products) and Kategoriler (Categories), then create the app.
3. Paste your store address (mystore.myikas.com), the Client ID and the Client Secret into Roigo; the connection is tested before it's saved.
4. Your products come in with their name, category, address, price, short description and current description. Select products and write them with Roigo AI; each one gets a draft page title, meta description and description.
5. Read the drafts in the review screen with the Google preview, edit where needed, approve them and send them to ikas.

On the Free plan you start with a one-time allowance of 50 product or category texts; the paid plans' monthly allowance is on the pricing page. Connection details are on the Integrations page.